Seoul, South Korea

Gangnam, Seoul, as part of our global design team. This space was designed to be more than just a store—it was a curated brand experience that brought Vans’ heritage and creativity to life. We integrated bespoke activations, including a historical timeline, a listening studio, and one of the most expressive in-store customization experiences the brand has delivered to date. Collaborating closely with local teams, we focused on crafting a space that was culturally relevant, deeply immersive, and uniquely Vans—while navigating the complexities of scale, storytelling, and execution with care.