New York, New York

Leading the design of Vans’ first-ever boutique experience, located in the Meatpacking District of New York, once a monumental experience for myself as a designer and for our brand. The space was thoughtfully curated to reflect a more elevated and premium expression of the brand, with a tailored product assortment and custom design elements that complemented the top-tier offering. From materials to fixtures, every detail was considered to create a refined, boutique retail environment that felt both authentic to Vans and distinct within the marketplace.